[REDACTED] — real-estate wholesaling co. · USA · Meta
$100→$30per home-seller lead · top 250 US cities
CPL cut from $100 to $20–30 across the top 250 US cities
ORIGINAL FILE TITLE — $30 per Lead (home seller) in Real Estate in Top 250 Cities [USA] | Meta
Real EstateLead Generation
THE PROBLEM
Home-seller leads were coming in at ~$100 — unworkable economics for wholesaling at national scale.
THE SYSTEM
- →Two test websites run head-to-head
- →~40 creatives through the testing loop
- →Retargeting split per audience segment
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| CPL | ~$100 | $20–30 (target was $30–50) |
| Daily budget | — | $88 |
| Leads | — | 110 in 3 months |
| Contracts signed | — | ~10 |
CPL came in under the client's own $30–50 target, with ad copy drafted via ChatGPT and iterated on account data. The ads were still running when the case was filed.
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.