[REDACTED] — real-estate wholesaling co. · Florida, USA · Meta
4 CONTRACTSsigned in 2 months · CPL $150 → $60–80
4 contracts in Florida at $60–80 per motivated-seller lead
ORIGINAL FILE TITLE — $80 per Lead (home seller) in Real Estate in Florida and 4 Contracts Signed [USA]
Real EstateLead Generation
THE PROBLEM
Broken landing pages and a CPL around $150 in one of the most contested RE markets in the US.
THE SYSTEM
- →Three landing pages tested against each other
- →20 creatives produced and cycled
- →Segment-level retargeting
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| CPL | ~$150 | $60–80 (target was $90) |
| Daily budget | — | $100 |
| Leads | — | 48 in 2 months |
| Contracts | — | 4 |
The client asked for $90 leads; they got $60–80 — and four contracts in eight weeks.
THE EVIDENCE
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