UNIT School of Business · UA · Meta + LinkedIn
2000%ROAS · CPL $8–9 · Meta + LinkedIn
Two $1,500 course sales from $157 of ad spend
ORIGINAL FILE TITLE — UNIT SCHOOL OF BUSINESS: Lead Price 9$ with ROAS - 2000% for Business School | Meta & LinkedIn
EdTech
THE PROBLEM
CTR at 0.3–0.7% and lead costs too high for a premium business course.
THE SYSTEM
- →Three new offers tested
- →Video banners replacing static fatigue
- →Landing page variants per offer
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| CPL | — | $8–9 (goal: ≤$10) |
| Leads | — | 12 in a 7-day campaign |
| Spend | — | $157.60 |
| Sales | — | 2 × $1,500 course |
Early-career case, verbatim numbers: $157 in, $3,000 out — inside one week.
INSIDE THE FILE
From the file
- ›The brief: no more than $10 per lead and 1–2 course sales at $1,500 average — within 7 days
- ›CTR was stuck at 0.3–0.7% before; three new offers + video banners replaced static fatigue
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.