[REDACTED] — offline entertainment venue · Kyiv, UA · Meta
300kvisitors · ER 0.3% → 1.2%
300k seasonal visitors and engagement up 4× in three months
ORIGINAL FILE TITLE — Promotion & Content Plan For an Offline Spot in Kyiv — 300k New Visitors | Meta
Local Business
THE PROBLEM
An offline venue needed footfall and a social presence that didn't feel municipal.
THE SYSTEM
- →Content plan + event-based ad bursts
- →Google MyBusiness optimization
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Seasonal visitors | — | 300,000+ |
| Engagement rate | 0.3% | 1.2% |
Offline footfall driven by online systems — and rising LTV from repeat visitors.
INSIDE THE FILE
From the file
- ›The venue: the city's biggest ice rink plus a Christmas Fair and a Chocolate Factory Museum
- ›Content shot on-site (stories filmed by hand), edited in iMovie, Videoleap, Photoshop, Canva, Lightroom
- ›Google MyBusiness profile created specifically for the Chocolate Factory
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.