[REDACTED] — top dietary-supplements brand · UA · Meta
$20→$12per purchase · ROAS 450%
Purchase cost from $20 to $12 at $30–50k/mo spend
ORIGINAL FILE TITLE — TOP-Dietary Supplements Company | ROAS 450% | Meta | E-commerce
HealthE-commerce
THE PROBLEM
Purchases at ~$20 made half the catalog unprofitable to advertise.
THE SYSTEM
- →Catalog ads rebuilt around bundles and complexes
- →25 creatives per week
- →Layered retargeting by product interest
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Purchase cost | $20 | $12 |
| Lead cost | $10 | $5 |
| Spend | — | $30–50k/mo · ROAS 450% |
Costs down ~40% across the board at steady five-figure spend.
INSIDE THE FILE
From the file
- ›Catalog: 10 products — Omega-3, D3, Collagen, Squalene and more
- ›Audience skew: 80% women / 20% men — creative weighted accordingly
- ›Recurring "1+1=3" promo every 3 months to spike AOV on schedule
- ›Baseline messenger funnel was already closing 50% of message leads — the job was feeding it cheaper
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.