[REDACTED] — premium brain-supplement brand · UA · Meta
$70→$30per purchase · $20–30k/mo spend
Purchase cost halved on a high-priced product: $70 → $30
ORIGINAL FILE TITLE — High Priced Vitamins Dietary Supplements | [E-COM] UA | Meta
HealthE-commerce
THE PROBLEM
A premium-priced product with acquisition costs that ate the premium.
THE SYSTEM
- →Catalog ads + A/B hook testing across 6 products
- →Bundle engineering to lift AOV
- →Retargeting from site visitors, add-to-cart and checkout drop-offs
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Purchase cost | $70 | $30 |
| Spend | — | $20–30k/mo |
CAC down 57% — the premium stayed in the margin, where it belongs. Audience: IT specialists, freelancers, above-average income.
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.