[REDACTED] — crypto/trading app · EU + South America · Meta
$150k/moad budget · CPL $250 → ~$150
1,250+ goal leads a month at $150k/mo across 15+ geos
ORIGINAL FILE TITLE — Promotion of Cryptocurrency/Trading App in EU+USA with $150k Budget/Month | Meta
CryptoFinTech
THE PROBLEM
Tier-1 lead costs at $200–250 were strangling growth in one of the most restricted ad categories on Meta.
THE SYSTEM
- →40 creatives per week through compliance-safe angles
- →Geo matrix: 15+ markets tested and ranked by unit economics
- →Retargeting sequences per funnel stage
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| CPL | $200–250 | ~$150 |
| Goal leads | — | 1,250+/month |
| Budget | — | $150k/month |
A restricted category, run at scale, with the CPL curve bending the right way.
INSIDE THE FILE
From the file
- ›Geo matrix: DE, SE, DK, PL, IT, AT, CH, ES, PT + South America — ranked by unit economics
- ›4+ audience sets tested per geo
- ›Retargeting pools included 50%-video-view audiences, not just site visitors
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.