[REDACTED] — board-game publisher · Poland + Italy (+UA) · Meta + Marketplaces
3.3blended ROAS at $50–80k/mo spend
Two countries, 20+ SKUs, one fixed Commerce Manager — $150–210k/mo revenue
ORIGINAL FILE TITLE — $50-80k/mo Scale: How I Conquered PL+IT Board Game's Market | E-commerce | Meta + Marketplaces
E-commerce
THE PROBLEM
Twenty-plus SKUs and only a few profitable. Commerce Manager broken. Two languages, two cultures, one catalog — and no idea which products deserved budget.
THE SYSTEM
- →15 avatars mapped across both markets
- →Five-stage awareness funnel per market
- →AI-localized creatives — native-feeling ads in PL and IT without doubling production cost
- →Omnichannel: Meta + marketplaces working as one system
- →Bundles engineered for AOV: +35%
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Ad spend | — | $50–80k/mo |
| Revenue | — | $150–210k/mo |
| ROAS | — | 2.8–3.3 blended |
| CPA | — | $8.5–10.5 |
| AOV | baseline | +35% via bundles |
Per-country ad dashboards in the file. The catalog went from "a few profitable SKUs" to a portfolio.
INSIDE THE FILE
Segmentation & funnel
- ›Not "parents" — 3 categories broken into 15 detailed customer avatars, each with its own psychological trigger
- ›5-stage awareness ladder: cold (problem/solution) → warm (comparisons, "3 reasons why") → hot (dynamic retargeting, limited-time offers)
- ›Blended CPA per sale held at $8.50–$10.50 across both markets
The 2026 edge — AI localization + omnichannel
- ›AI-avatar video: native-sounding PL and IT ads without a film crew — entered new EU markets ~3× faster
- ›100+ creative variations tested rapidly across SKU bundles
- ›Fixed the broken Commerce Manager catalog; synced Meta + TikTok + Instagram + Google Shopping
- ›"Buy 2 Get 1 Free" bundles lifted AOV by 35%
LESSON FROM THE FILE
Distributing budget across four platforms made revenue resistant to any single algorithm change — and AI localization opened two EU markets at once.
THE EVIDENCE
