[REDACTED] — villa developer · Bali → worldwide EN · Meta
2 CONTRACTSsigned in 2.5 months · from 876 leads at $11
876 leads at $11. Two of them bought $200k villas.
ORIGINAL FILE TITLE — Bali Real Estate: 2 Contracts in first Months of Traffic. $50 Per MQL | Meta
Real EstateLead Generation
THE PROBLEM
First-ever lead gen for the English-speaking market. No playbook, no historical data, $200k+ product, and a client who had only ever sold through local networks.
THE SYSTEM
- →Landing page vs native lead form — tested, LP won, decision documented
- →Zapier → CRM pipeline so no lead ever leaked
- →Weekly creative analytics by geo — worldwide EN is not one market
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Leads | — | 876 in 2.5 months |
| CPL | — | $11 |
| MQL cost | — | $50 |
| Contracts | — | 2 villas @ $200k+ |
From zero EN-market presence to a working international pipeline in one quarter.
INSIDE THE FILE
The project
- ›New villa complex in Canggu, Bali — construction finishing spring 2025
- ›Apartments ($120k+) already sold out; the job was the last villas at $200k+ each, pre-sale, before construction ended
- ›Client had never run ads to an English-speaking market — no playbook, no data
How it was built and measured
- ›Landing page vs Facebook lead form tested head-to-head — 4-block LP won, wired to the CRM via Zapier
- ›Geo tests across Europe (Spain, France, Germany, Norway…), USA, Australia, Dubai
- ›Weekly creative analytics per geo: leads, qualified leads, CPL, MQL price, % qualification — every creative judged by location
- ›Scale winners, kill losing creatives AND losing geolocations
LESSON FROM THE FILE
A $200k product sold to a market the client had never touched — proof that a disciplined per-geo testing system beats "spray the world and hope."
THE EVIDENCE
