[REDACTED] — agro e-commerce marketplace · UA · Meta
3,892leads at $3.37 avg CPL · 110% of sales plan
3,892 leads at $3.37 through warehouse-agronomist video
ORIGINAL FILE TITLE — B2B & B2C | E-commerce Marketplace: 3,892 Leads at $3.37 CPL via Expert Warehouse Video Content | Meta
E-commerceB2B
THE PROBLEM
A seasonal, complex catalog selling to both farmers and businesses — generic ads spoke to neither.
THE SYSTEM
- →Monthly offer rotation synced to the farming calendar
- →Expert videos shot with the warehouse agronomist — competence as creative
- →Strict B2B/B2C funnel split
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Leads | — | 3,892 · spend $13,109 |
| CPL | — | $3.37 avg (best: $1.86–2.03, Seeds & Fertilizer) |
| Sales plan | — | 110% delivered |
Turnover hit 70M in local currency — plan beaten by 10%. Raw expert videos with the warehouse agronomist outperformed studio-produced ads by 3×.
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.