[REDACTED] — local shoe retailer · UA · Meta
$1per lead · ROAS 450% on Black Friday
Black Friday: 83 leads in 3 days at $1 per lead
ORIGINAL FILE TITLE — CPL 1$ with ROAS 450% in Shoes Shop | Meta
Local BusinessE-commerce
THE PROBLEM
Auto-boosted posts were producing $3–10 leads and no urgency.
THE SYSTEM
- →8 segmented banners
- →A Black Friday offer built for the format
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| CPL | $3–10 | $1 (goal was $3) |
| Leads | — | 83 in 3 days · CTR 2–3% |
| Revenue | — | 4 pairs × $80–100 = $400 on $85 spend |
| ROAS | — | 450% |
Small budget, small window, numbers that still hold up.
INSIDE THE FILE
From the file
- ›Before: the client had spent $5 on one auto-boosted campaign with an Instagram auto-generated audience — that's where the $3–10 leads came from
- ›8 segmented banners against a Black Friday offer did the rest
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.