[REDACTED] — functional coffee brand · UA · Meta
$3k→$8kmonthly spend · purchase ≤$10
A niche product scaled from $3k to $8k/mo with education-first ads
ORIGINAL FILE TITLE — Coffee with Functional Elements | [E-COM] | UA | Meta
E-commerceHealth
THE PROBLEM
Nobody searches for mushroom coffee. The market had to be taught before it could be sold.
THE SYSTEM
- →Educational blog + retargeting funnel — teach cold, close warm
- →UGC creatives normalizing the product
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Purchase cost | — | ≤$10 |
| Spend | $3k/mo | $8k/mo |
A weird product, made normal, at 2.7× the spend.
INSIDE THE FILE
From the file
- ›4 products, audience women 25–55, purchase target $5–10 per package — held
- ›Catalog ads plus A/B testing on hooks, headlines and CTAs
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.